Boldly charging into the future with renewed energy, Arctic Cat’s shared mission of building a company of riders for riders has the throttle to the bars.
Key areas of focus have been within the sales and customer service teams. With recent additions adding to an already strong core, our veteran sales team now has a combined 300-plus years of professional powersports industry experience.
Recent additions include district sales manager Brock Fischer covering Texas and Oklahoma; Tracy Burkhart covering Minnesota, North and South Dakota; Tim Miller covering Pennsylvania, New York, New Jersey and Connecticut; Kelly Rees covering Kentucky, Virginia, West Virginia and the District of Columbia; and Mark Mackin covering New Brunswick, Nova Scotia, Prince Edward Island and Newfoundland/Labrador.
Arctic Cat District Sales Managers are in the field every day—supporting their existing dealers, signing new partners, and providing hands-on support to the network in their local markets. Their work is a direct driver of Arctic Cat’s growth and a reflection of our commitment to strong, long-term dealer relationships. The addition of recent team members only enhances an already impressive team that, combined, has professional experience at more than 20 OEMs, aftermarket companies, distributors, and dealerships. Regional Sales Directors Eric Bondy, Derek Jordahl and Kevin Asselin are nearing the end of their search to cap off this impressive team of dealer partners.
Arctic Cat is actively recruiting and signing high-quality dealerships with a focus and promise to never oversaturate a market, offering dealers the opportunity to grow their businesses. Since the new ownership group received the keys back in April, there has been a rally cry from dealers who are ready to support a brand that believes in their products, employees and their future of offering premium products to their consumers. This support has so far increased new Arctic Cat’s dealer interest two-fold with goals to continue at a measured pace, placing Arctic Cat products and quality dealer service closer to consumers who live to ride.
Commenting on Arctic Cat’s approach for dealer relations, Brad Darling, President and CEO, states, “We are a company of riders who work to understand and anticipate our dealer’s needs, and those of their customers. We are a committed partner that provides the best products and support, ensuring Arctic Cat is a successful addition to their business.”
Based on the feedback and energy coming from the fall snowmobile and offroad shows, current Arctic Cat dealers have overwhelmingly expressed that Arctic Cat riders are raising their flags to let everyone know, “Riders Rule.”
About Arctic Cat Arctic Cat has been a leader in the offroad industry since 1962. Arctic Cat markets its Snowmobile, ATV and SXS products through a network of independent dealers located throughout the United States and Canada and through distributors representing dealers in international markets.
