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Privacy Policy

AT ARCTIC CAT WE KNOW YOU CARE ABOUT YOUR PERSONAL PRIVACY.

Because we care, we have adopted the practices described in this Privacy Policy. You should not access the Arctic Cat website (the "Site") or use our services until you have carefully read this Privacy Policy and agree to the terms and conditions described in it.

OUR COLLECTION AND USE OF YOUR PERSONAL INFORMATION

We collect and use information about you which will help us administer our business or provide products, services or other opportunities to you. Among other things, we use the information we learn about you to help us personalize and improve the experience you have on our website, to respond to your requests and to communicate with you. The types of information we collect, retain and use include the following:

Site Use Information

In general, you can visit the Site without telling us who you are or revealing any information about yourself. Our web servers collect the domain names, not the email addresses, of visitors. This information is aggregated to measure the number of visits, average time spent on the Site, pages viewed, etc. Arctic Cat utilizes this information ("behavior profiles") to measure the use of our Site and to improve the content we offer. We may share with third parties experiential information or other data which does not personally identify users of our site. For example, this might include product or service preferences of all visitors to our site, for example.

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

Registration Information you Provide to Us

When you register on our site to receive news from Arctic Cat, we collect profile information from you ("Personally Identifiable Information"). We require that you provide your first and last name, email address, and other information as requested in the applicable registration pages. At your option you may voluntarily provide additional information, including address, phone/fax, and, in the case of seeking employment at Arctic Cat, your employment history. Although you may choose not to provide the optional information to us, it may result in some features not being available to you. By providing this Personally Identifiable Information to us, you explicitly agree to our collection and usage of such information as described in this Privacy Policy. We use your Personally Identifiable Information to respond to your inquiries, process an order, contact you regarding account status or customer service, ask you for feedback on our service, let you know about products or services which may be of interest to you, or allow you to access specific account information, or in the case of seeking employment at Arctic Cat, match you with appropriate job opportunities. When you register, you consent to allow us to contact you for those purposes.

Cookies

Like many websites we use "cookies" to enable us to remember your password, to help us identify the portions of our Site that may be the most relevant for your needs, and to help us identify other products or services that may be of interest to you or others. A cookie is a small piece of information that a web site can store on your web browser and then retrieve at a later time. We use cookies to track the portions of our Site you visit. However, we do NOT use cookies to examine your surfing behavior before or after you leave our Site. There are products commercially available that are designed to help you disable cookies. Although we want you to be aware that such products exist, please note that if you choose to use them we will not be able to provide you with a personalized service, and it may result in certain features and services not being available to you.

Email Communications:

We use your email address to contact you to respond to your inquiries or to provide information on products or services to you. To help us determine whether you have received an email from us, and to help us make emails more useful and interesting, we may receive a confirmation that you have opened an email from us.

Child Privacy

We do not knowingly solicit or receive information from children under the age of 18.

RESTRICTIONS ON DISCLOSING INFORMATION TO THIRD PARTIES

We are not in the business of selling your Personally Identifiable Information to others. We do not reveal Personally Identifiable Information about you to unaffiliated third parties, unless: (1) you request or authorize it; (2) the information is provided to help complete a transaction for you; (3) the information is provided to comply with the law, applicable regulations, court orders or subpoenas, to enforce our Terms of Use or other agreements, or to protect our rights, property or safety or the rights, property or safety of our users or others (e.g., to a consumer reporting agency for fraud protection etc.); (4) the disclosure is done as part of a purchase, transfer or sale of services or assets (e.g., in the event that substantially all of our assets are acquired by another party, customer information may be one of the transferred assets); or (5) the information is provided to our agents, outside vendors or service providers to perform functions on our behalf (e.g., analyzing data, providing marketing assistance, providing customer service, etc.). We may also gather aggregated data about you and disclose such aggregated (but not personally identifiable) information to third parties for promotional or other purposes.

SECURITY PROCEDURES TO PROTECT INFORMATION

We maintain numerous security standards and procedures to help prevent unauthorized access to confidential information about you. Our site uses a combination of encryption technology and authentication to protect your Personally Identifiable Information. As long as the web browser you are using supports Secure Sockets Layer (SSL), your information will be submitted to us with a high level of security. We update and test our security technology on an ongoing basis. We have procedures limiting employee access to Personally Identifiable Information to those employees who have a business reason to know such information about you. It is also important for you to help protect against unauthorized access by signing off of our Site each time you finish using the Site.

INAPPLICABILITY OF PRIVACY POLICIES OF ANY LINKED SITES OR OTHER PARTIES

Site may contain links to other sites such as affiliates, subsidiaries or other third party distributors and sales representatives. This Privacy Policy only addresses Arctic Cat's use and disclosure of your Personally Identifiable Information collected on this site. While we try to link only to sites that share our standards and respect for privacy, we are not responsible for the privacy practices of any third parties or the content of linked sites, and we encourage you to read the applicable privacy policies and terms and conditions of such parties or web sites.

TERMS OF USE, NOTICES AND CHANGES TO OUR PRIVACY POLICY

In the event of any conflict between the terms of this Privacy Policy and the Terms of Use, then the Terms of Use shall control. As our business changes, this Privacy Policy and the Terms of Use are expected to change from time to time, and we reserve the right to change the Privacy Policy and Terms of Use at any time. The use of your information is subject to the Privacy Policy and Terms of Use in effect at the time of use. The provisions contained herein supersede all previous notices or statements regarding our privacy practices with respect to this Site. We may email periodic reminders of our notices and terms and conditions and post any changes to the Privacy Policy and the Terms of Use on our Site. We encourage you to check our Site frequently to see the current Privacy Policy and Terms of Use in effect and any changes that may have been made to them.

GA4 GOOGLE SIGNALS

When you choose to activate Google signals, Google Analytics will associate the visitation information it collects from your site and/or apps with Google information from accounts of signed-in users who have consented to this association for the purpose of ads personalization. This Google information may include end user location, search history, YouTube history, and data from sites that partner with Google—and is used to provide aggregated and anonymized insights into your users' cross device behaviors. By enabling these features, you acknowledge you adhere to the Google Advertising Features Policy, including rules around sensitive categories, have the necessary privacy disclosures and rights from your end users for such association, and that such data may be accessed and/or deleted by end users via My Activity.

Social Media Community Guidelines

Section 1: Social Media Community Guidelines: Social media community guidelines are a set of rules that govern the behavior and content of users on a social media platform. They are designed to create a safe and inclusive space for users to interact, share information, and have meaningful discussions. Arctic Cat implements and enforces structured community guidelines to ensure accurate information is being shared on their pages, to create an inclusive and welcoming environment for all visitors, and to promote engagement and dialogue amongst a community of enthusiasts.

Section 1a: Arctic Cat’s Social Media Community Guidelines: The following guidelines are applicable and enforced on ALL social media channels owned and operated by Arctic Cat.

  • Violence And Criminal Behavior: Arctic Cat enforces a strict zero-tolerance policy for any and all violence and/or criminal behavior displayed. Violence and criminal behavior may include but is not limited to: Physical violence, Intimidation, Verbal Abuse, Threats, Harassment, Bullying, Vulgar/Derogatory Language, Racism, Theft, Vandalism, Destruction of Property, Fraud, Scams, Substance Abuse, Illegal Substances, Cybercrime, and Unauthorized Access.

  • Objectionable Content: Arctic Cat strives to foster an environment that is respectful, inclusive, and safe for everyone. To protect the community, Arctic Cat strictly prohibits any form of objectionable content. This includes but is not limited to: Slurs, Derogatory Language, Offensive Jokes, Intolerance based on race, ethnicity, gender, religion, sexual orientation, or disability, Targeting based on Identity, Content Promoting Hate or Discrimination, Sexual or Explicit Content, Illegal or Prohibited Material, Spam, Malicious Content.

  • Integrity And Authenticity: Arctic Cat upholds the belief that integrity and authenticity are foundational to building a strong, supportive community. Arctic Cat asks that all members honor the following guidelines to help create an environment rooted in honesty and genuine connection.

    • Sharing accurate and truthful information

    • Avoiding the spread of misinformation, rumors, or false statements

    • Using your real name – Refrain from creating false identities

    • Engaging in honest interactions

    • Abstain from manipulation, false endorsements, false reviews, and exaggerated claims

    • Be transparent about any affiliations, sponsorships, or conflicts of interests

    • Refrain from deceptive practices, such as clickbait or spam

    • Interact sincerely and with respect for others’ time and energy

    • Show support for the community by sharing valuable insights and contributions

  • Respecting Intellectual Property: Arctic Cat respects the creative and intellectual contributions of all individuals. Upholding intellectual property rights helps foster a fair, innovative, and respectful environment. Please follow these guidelines to support and protect intellectual property within our community:

    • Only post content you created or have permission to share

    • Avoid the use of copyrighted images, videos, music, or other media without proper licensing

    • Credit the original creator or source clearly and accurately

    • Use quotes or citations where applicable

    • Avoid plagiarism of text, ideas, images, and designs

    • Respect trademarks and logos

Section 1b: META’s (Facebook & Instagram) Community Standards: The following standards are enforced by META (Facebook & Instagram).

Section 1c: LinkedIn Professional Community Policies: The following policies are enforced by LinkedIn.

Section 1d: YouTube Community Guidelines: The following guidelines are enforced by YouTube.

Section 1e: Enforcement: Arctic Cat adopts, honors, and enforces ALL community guidelines, policies, and standards put forth by Arctic Cat Corporate, META – (Facebook & Instagram), LinkedIn, YouTube, X and other platforms where Arctic Cat’s presence is established. Failure to comply could result in at least (1) of the following disciplinary actions:

  • Warning being issued for failure to comply with community guidelines

  • Comments, photos, content being hidden or removed from page

  • Account being reported for further disciplinary action

  • Account being blocked from Arctic Cat page