Arctic Cat’s commitment to understanding the powersports industry better is strengthened by their new Marketing Communications Manager.

Arctic Cat is pleased to welcome John Prusak to the Arctic Cat team. Many know John from his 30 years
spent in the media industry where he lived and breathed powersports as an editor and publisher for EPG Media.

“I am beyond excited to join Arctic Cat at this time,” Prusak said. “The renewed energy and passion that the new ownership group has brought and the ‘Riders First’ mantra align perfectly with my own ideals. I’m thrilled to join a company with such a colorful and proud history, and to be a part of building a promising future for Arctic Cat and the markets it serves.”

In addition to his work, John has decades of covering all aspects of the snowmobile market, which led to his induction into the International Snowmobile Hall of Fame in 2020.

“John is a welcomed addition to the Arctic Cat team. Utilizing his vast experience in the industry and knowing his passion for powersports, John will help move Arctic Cat forward in its promise to make our decisions from the trail up, not the boardroom down,” states Brad Darling, President and CEO.

Since the acquisition took place in April, Arctic Cat’s new marketing team has been hyper-focused on making sure the brand is reinvigorated with some of the character and soul the brand once held. Commenting on the newest team member, Cory Maus, Director of Marketing, states, “We are excited to have John on board as part of the Arctic Cat marketing team. John brings a strong background, great work ethic and a different point of view. His knowledge dives into different facets of the industry which only strengthens our ability to offer the best possible products on the market to our consumers.”

As Arctic Cat continues to elevate the industry through its products and the way it approaches business partnerships, current and future employees will always be committed to sharing their passion.

About Arctic Cat Arctic Cat has been a leader in the offroad industry since 1962. Arctic Cat markets its Snowmobile, ATV and SXS products through a network of independent dealers located throughout the United States and Canada and through distributors representing dealers in international markets.